For Creator Agencies

Cleo Pay for Creator Agencies

The back-office stack purpose-built for creator and talent agencies. Invoice brand clients, pay your roster with the fastest payouts in the industry, file 1099s, and automate the whole money flow from one dashboard.

$0Transaction fees
Instant to 1-2 daysPayouts to creators
$7.5M+Sent on platform

Used by creator agencies running 7- and 8-figure brand deals.

Cleo Pay agency dashboard

See it in action

A real product, not a screenshot. Click anywhere.

Brand invoices on the left, talent payouts on the right, every approval, fee deduction, and 1099 accrual tracked in between. Drive it like it is yours.

Payments

View and manage all invoices paid out by your business
Display NameLegal NameAmountStatusPriorityApproved ByTagsNumberIssue date
Baldor Specialty Foods, Inc.$884.10— No priorityDDuncanIV101-0026088092Jan 12, 2026
Wolcor$126.33Awaiting Approval— No priorityDDuncan1554785Apr 22, 2026
Empire Merchants$693.88— No priorityDDuncan10323537 RIApr 03, 2026
Empire Merchants$681.38Awaiting Approval— No priority10323537 RIApr 03, 2026
Empire Merchants$1,295.38— No priorityDDuncanDistributor10318697 RIApr 03, 2026
Creatures RooftopCreatures Rooftop$200.00— No priorityDDuncanINV2026-0083May 14, 2026
MANHATTAN BEER & BEVERAGEPending$221.70— No priorityDDuncanDJ18982143Feb 02, 2026
Baldor Specialty Foods, Inc.$670.39Awaiting Approval— No priorityIV101-0027562999Oct 04, 2025
UNION BEER DISTRIBUTORS$4,209.28— No priorityDDuncan407273Aug 17, 2025
Empire Merchants$150.00Awaiting Approval— No priorityINV2026-0092Apr 09, 2026
Cleo Pay INCCleo Financial INC$546.64Awaiting Approval— No priorityIV101-0027562999Oct 11, 2025
PHILADELPHIA SUBS LLC$34.44— No priorityINV2026-0086May 19, 2026
UNION BEER DISTRIBUTORS$4,209.28— No priority407273Aug 17, 2025
UNION BEER DISTRIBUTORS$4,309.28— No priority407273Aug 17, 2025
davidson+bDavidson$32.33— No priorityKKivancSecurityasdasdasdMar 30, 2026
Duncan Abdelnour 4Duncan Abdelnour 4$300.00Payment Scheduled— No priorityInstructorINV2026-0050Mar 12, 2026
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The problem

Creator agency back-office is held together with tape.

  • Brand clients pay late

    Net-30 turns into net-60. You float cash, talent waits.

  • Spreadsheet payouts

    Gross, fee, net, who cleared. One tab drifts and a creator gets paid twice.

  • January 1099 scramble

    W-9s live in DMs. Year-end becomes a fire drill instead of a click.

  • Approvals with no paper trail

    Slack threads and screenshots. Nothing audit-ready when it matters.

Invoicing

Branded invoices, sent the way each brand wants to pay.

One template per client, net terms baked in, pay links one click away. Sent under your agency’s brand. The brand client sees you, not Cleo.

  • White-labeled to your agency

    Your logo, your brand, your reply-to. Clients see your agency, not Cleo. Every invoice carries your house style end to end.

  • Net terms or instant pay link

    Send on net 15, 30, 45, or 60. Or drop a pay link in an email and get paid the same day a brand wants to clear the wire.

  • Auto-reminders keep accounts moving

    Reminders fire on your schedule. Overdue invoices surface in the Overdue panel of your dashboard with a clear next-action button.

Automation workflows

Pay your talent the moment your client pays you.

Set the rule once per deal. Cleo handles invoicing the brand, waiting for funds to land, deducting your fee, and routing the net to your creators via ACH. Every step is logged, every fee is auditable.

01Invoice the brand

Cleo sends the invoice.

Net terms with a pay link. Auto-reminders keep accounts moving until funds arrive.

$25,000Sent
03Agency fee

Your cut, deducted.

20% of gross, or whatever rule you set per deal. Routed to your operating account automatically.

-$5,000Fee 20%
04Creator paid

Talent receives the net.

Instant to 1-2 day payouts, depending on your funding method. Lands on the bank each creator linked at onboarding. 1099 accrual updates automatically.

$20,000Paid

Custom rules

Every deal has its shape. Cleo bends to it.

Three of the most-used rules across our agency cohort. Build your own from the same building blocks.

  • 01

    Pay talent net 30 the day client funds clear.

    The agency standard. Brand pays, fee deducts, creators receive.

    WHEN invoice.status = paid
    THEN payout(creator, gross - fee) via ACH
  • 02

    Hold 30% reserve until campaign delivery confirmed.

    For performance deals. Reserve releases when you mark delivered.

    WHEN invoice.status = paid
    THEN reserve(amount * 0.30)
    UNTIL campaign.status = delivered
  • 03

    Split commission across multiple managers.

    Manager + business manager? Split per creator, per deal.

    WHEN payout.executed
    THEN split(commission, [manager_a: 60%, manager_b: 40%])

Creator payouts

Pay the whole roster from one batch run.

Cleo holds the queue of every approved payout across every campaign. You review, hit send, and creators receive funds instant to 1-2 days later, depending on the funding method. Every payout is tied to a brand invoice and a deal split, so the books reconcile themselves. Zero transaction fees.

  • Fastest payouts in the industry

    Instant to 1-2 days, depending on your funding method. Lands directly on the bank each creator linked at onboarding.

  • Zero transaction fees

    No per-creator fee, no per-batch fee, no platform clip on top of every transfer. Your fee schedule is one flat number.

  • Split per deal, per manager

    Gross, agency fee, creator net, manager cut, business manager share. Cleo splits each payout per the rule you set on the deal.

  • Every payout linked to its invoice

    Every payout carries the brand client, campaign, and source invoice. No ambiguity on which deal a creator is being paid for.

Bank connect on mobile
W-9 information on mobile

Creator self-service

Your roster onboards itself.

Creators get a single link. They connect their bank, sign their W-9, and verify their TIN from their phone in under three minutes. You get clean records. They get paid.

  • Bank connect
    Plaid-verified bank rails. Creators link a checking account from their phone in under a minute.
  • W-9 collected
    Mobile-first W-9 form with TIN verification against IRS records.
  • 1099 ready
    Every payout is tagged for year-end. 1099-NECs auto-prepare in January.

W-9s and 1099s

Year-end stops being a fire drill.

Every creator gets a W-9 link during onboarding. Every payout gets tagged. Every January, 1099-NEC filings auto-prepare from your real activity. You click approve.

  1. On onboarding
    Collect W-9
    Creator signs from their phone in under a minute. Form lives on the creator record, not in someone's inbox.
  2. Continuously
    Verify TIN
    We check the TIN against IRS records the same day. Mismatches surface before they become a penalty.
  3. Throughout the year
    Tag every payout
    Each payout you run through Cleo is tagged for 1099 reporting automatically. No manual classification at year-end.
  4. January
    Auto-prepare 1099-NEC
    On the IRS timeline, Cleo prepares 1099-NEC forms for every creator who crossed the threshold. You review, approve, file.

Not legal or tax advice. Consult a CPA for guidance specific to your business.

Mobile W-9 form

Features

Every part of your money flow, in one place.

Branded invoices

Invoices go out under your agency's brand, on net terms with a pay link. Auto-reminders keep accounts moving. The brand client sees your agency, not Cleo.

Fastest payouts in the industry

Instant to 1-2 day payouts, depending on your funding method. Pay the whole roster from one batch run with zero transaction fees.

W-9 and 1099 automation

Collect W-9s during onboarding, verify TINs against IRS records, and auto-prepare 1099-NEC filings at year-end. You review, approve, done.

Auto-pay rules

Set the rule once per deal. Pay talent the moment a client invoice clears, with your fee already deducted and routed to the right account.

Approval roles

Flexible permissions for owners, finance, account managers, and creators. Every payout carries a clean audit trail of who approved what and when.

QuickBooks sync

Every invoice, fee, and payout categorized and synced. Your books close themselves at the end of every month, with no manual reconciliation.

Book a Demo. See It in Action.

Walk us through your roster, deal shapes, and current stack. We will show you exactly how Cleo fits.

FAQ

Common questions from creator agencies

Not legal or tax advice. Consult a CPA for guidance specific to your business.

Ready to retire the payouts spreadsheet?

See how Cleo Pay handles invoicing, ACH payouts, W-9s, and 1099s for creator agencies in one dashboard.

Book a Demo