For Creator Agencies

Cleo Pay for Creator Agencies

The back-office stack purpose-built for creator and talent agencies. Invoice brand clients, pay your roster by standard ACH or same-day, prepare 1099-NEC forms from your payments, and automate the whole money flow from one dashboard.

$0Fees for creators to get paid
Same-day payoutsOn Growth and higher plans
$16.1M+Sent on platform

Used by creator agencies running 7- and 8-figure brand deals.

Cleo Pay agency dashboard

See it in action

A real product, not a screenshot. Click anywhere.

Brand invoices on the left, talent payouts on the right, every approval, fee deduction, and 1099 accrual tracked in between. Drive it like it is yours.

Payments

View and manage all invoices paid out by your agency
Display NameLegal NameAmountStatusPriorityApproved ByTagsNumberIssue date
@aria.kAria Kowalski$4,200.00— No priorityDDuncanBrand dealPAY-2026-0142Apr 18, 2026
@mateo.rMateo Reyes$3,800.00Awaiting Approval— No priorityDDuncanBrand dealPAY-2026-0143Apr 22, 2026
@june.louJune Louie$6,900.00— No priorityDDuncanUGCPAY-2026-0144Apr 23, 2026
@tomas.wTomas Whitaker$4,550.00Awaiting Approval— No priority—UGCPAY-2026-0145Apr 23, 2026
@kennedy.pKennedy Park$12,950.00— No priorityDDuncanLive eventPAY-2026-0146Apr 24, 2026
@sasha.bSasha Brooks$2,000.00— No priorityDDuncanBrand dealPAY-2026-0147Apr 25, 2026
@noah.kmPendingNoah Kim-Morrison$2,217.00— No priorityDDuncanUGCPAY-2026-0148Apr 26, 2026
@ravi.sRavi Suresh$6,703.90Awaiting Approval— No priority—PerformancePAY-2026-0149Apr 27, 2026
@laila.bLaila Benitez$4,209.28— No priorityDDuncanBrand dealPAY-2026-0150Apr 28, 2026
@cole.wCole Watanabe$1,500.00Awaiting Approval— No priority—UGCPAY-2026-0151Apr 29, 2026
@elena.faElena Falcao$5,466.40Awaiting Approval— No priority—Long termPAY-2026-0152Apr 30, 2026
@quincy.hQuincy Hale$3,440.00— No priority—Brand dealPAY-2026-0153May 01, 2026
@theo.dlTheo De Leon$4,209.28— No priority—UGCPAY-2026-0154May 02, 2026
@harper.vwHarper Van Wyck$4,309.28— No priority—Brand dealPAY-2026-0155May 03, 2026
CapCut Pro TeamBytedance Inc.$332.33— No priorityKKivancSoftwareSUB-2026-0212May 03, 2026
Jordan Manager Co.Jordan Mgmt LLC$3,000.00Payment Scheduled— No priority—Long termPAY-2026-0156May 04, 2026
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The problem

Creator agency back-office is held together with tape.

  • Brand clients pay late

    Net-30 turns into net-60. You float cash, talent waits.

  • Spreadsheet payouts

    Gross, fee, net, who cleared. One tab drifts and a creator gets paid twice.

  • January 1099 scramble

    W-9s live in DMs. Year-end becomes a fire drill instead of a click.

  • Approvals with no paper trail

    Slack threads and screenshots. Nothing audit-ready when it matters.

Invoicing

Branded invoices, sent the way each brand wants to pay.

One template per client, net terms baked in, pay links one click away. Sent under your agency’s brand. The brand client sees you, not Cleo.

  • White-labeled to your agency

    Your logo, your brand, your reply-to. Clients see your agency, not Cleo. Every invoice carries your house style end to end.

  • Net terms or a pay link

    Send on net 15, 30, 45, or 60. Or drop a pay link in an email so the brand can pay by bank (ACH).

  • Auto-reminders keep accounts moving

    Reminders fire on your schedule. Overdue invoices surface in the Overdue panel of your dashboard with a clear next-action button.

Automation workflows

Pay your talent the moment your client pays you.

Set the rule once per deal. Cleo handles invoicing the brand, waiting for funds to land, deducting your fee, and routing the net to your creators via ACH. Every step is logged, every fee is auditable.

01Invoice the brand

Cleo sends the invoice.

Net terms with a pay link. Auto-reminders keep accounts moving until funds arrive.

$25,000Sent
03Agency fee

Your cut, deducted.

20% of gross, or whatever rule you set per deal. Routed to your operating account automatically.

-$5,000Fee 20%
04Creator paid

Talent receives the net.

Paid by standard ACH, or same-day on Growth and higher plans. Lands on the bank each creator linked at onboarding. 1099 accrual updates automatically.

$20,000Paid

Custom rules

Every deal has its shape. Cleo bends to it.

Three of the most-used rules across our agency cohort. Build your own from the same building blocks.

  • 01

    Pay talent net 30 the day client funds clear.

    The agency standard. Brand pays, fee deducts, creators receive.

    WHEN invoice.status = paid
    THEN payout(creator, gross - fee) via ACH
  • 02

    Hold 30% reserve until campaign delivery confirmed.

    For performance deals. Reserve releases when you mark delivered.

    WHEN invoice.status = paid
    THEN reserve(amount * 0.30)
    UNTIL campaign.status = delivered
  • 03

    Split commission across multiple managers.

    Manager + business manager? Split per creator, per deal.

    WHEN payout.executed
    THEN split(commission, [manager_a: 60%, manager_b: 40%])

Creator payouts

Pay the whole roster from one batch run.

Cleo holds the queue of every approved payout across every campaign. You review, hit send, and creators are paid by standard ACH, or same-day on Growth and higher plans. Every payout is tied to a brand invoice and a deal split, so the books reconcile themselves.

  • Standard ACH or same-day payouts

    Pay by standard ACH, or same-day on Growth and higher plans. Lands directly on the bank each creator linked at onboarding.

  • No extra fee for standard ACH

    No platform clip on top of every transfer. Your plan includes a monthly payment allowance, with a flat price per payment over it.

  • Split per deal, per manager

    Gross, agency fee, creator net, manager cut, business manager share. Cleo splits each payout per the rule you set on the deal.

  • Every payout linked to its invoice

    Every payout carries the brand client, campaign, and source invoice. No ambiguity on which deal a creator is being paid for.

Bank connect on mobile
W-9 information on mobile

Creator self-service

Your roster onboards itself.

Creators get a single link. They connect their bank, sign their W-9, and verify their TIN from their phone in under three minutes. You get clean records. They get paid.

  • Bank connect
    Creators add their bank by signing in to it or by entering their routing and account numbers, right from their phone.
  • W-9 collected
    Mobile-first W-9 form with TIN verification against IRS records.
  • 1099 ready
    Every payout is tagged for year-end. 1099-NEC forms are prepared from your payments and e-filed with the IRS.

W-9s and 1099s

Year-end stops being a fire drill.

Every creator gets a W-9 link during onboarding. Every payout gets tagged. Every January, 1099-NEC forms are prepared from your payments and e-filed with the IRS.

  1. On onboarding
    Collect W-9
    Creator signs from their phone. Form lives on the creator record, not in someone's inbox.
  2. Continuously
    Verify TIN
    We run IRS TIN matching on each creator. Mismatches surface before they become a penalty.
  3. Throughout the year
    Tag every payout
    Each payout you run through Cleo is tagged for 1099 reporting automatically. No manual classification at year-end.
  4. January
    1099-NEC forms prepared
    On the IRS timeline, 1099-NEC forms are prepared from your payments and e-filed with the IRS for every creator who crossed the threshold.

Not legal or tax advice. Consult a CPA for guidance specific to your business.

Mobile W-9 form

Features

Every part of your money flow, in one place.

Branded invoices

Invoices go out under your agency's brand, on net terms with a pay link. Auto-reminders keep accounts moving. The brand client sees your agency, not Cleo.

Standard ACH or same-day payouts

Pay by standard ACH, or same-day on Growth and higher plans. Pay the whole roster from one batch run.

W-9 and 1099 automation

Collect W-9s during onboarding, run IRS TIN matching, and get 1099-NEC forms prepared from your payments at year-end and e-filed with the IRS.

Auto-pay rules

Set the rule once per deal. Pay talent the moment a client invoice clears, with your fee already deducted and routed to the right account.

Approval roles

Flexible permissions for owners, finance, account managers, and creators. Every payout carries a clean audit trail of who approved what and when.

QuickBooks sync

Every invoice, fee, and payout categorized and synced. Your books close themselves at the end of every month, with no manual reconciliation.

See a Demo. We'll Show You How It Works.

Walk us through your roster, deal shapes, and current stack. We will show you exactly how Cleo fits.

Cleo Payments

Cleo Pay Platform Demo

Reserve a time that works best for you, and get a personalized walkthrough tailored to your business.

30 minutes

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Opens our booking page on Cal.com

FAQ

Common questions from creator agencies

Not legal or tax advice. Consult a CPA for guidance specific to your business.

Ready to retire the payouts spreadsheet?

See how Cleo Pay handles invoicing, ACH payouts, W-9s, and 1099s for creator agencies in one dashboard.

See a Demo